This is Day 26 of the Freelance in 40 Days series where youâ€™ll learn to freelance just by taking it one day and one task at a time. Today you’ll learn to avoid common mistakes made in freelancing.
In the last tutorial I mentioned how mistakes are inevitable and are a normal part of freelancing. There are some mistakes freelancers make that can be very damaging, though, that can cost you time, money and even a client or two.
Rather than repeat the history of many a freelancer, I’ll introduce you to some common freelancing mistakes and how to avoid them.
1. The Feast or Famine Cycle
Every freelancer will have their periods with a heavy workload along with a slow period every once in a while which is normal. If you have periods where you are working (the feast) followed up by periods where you aren’t working and scrambling like hell to find work (the famine) then this isn’t healthy for your business.
You never want to put yourself in a situation where you are desperate for work. Not only does this cause unneeded stress but there is also the tendency to take “whatever work comes your way” that may not pay what you like nor be what you really want to do.
Avoiding the feast or famine cycle:
- Never stop looking for clients. When we have work to do, we tend to take comfort in that instead of planning for more work in the future. One technique I found useful is spending a few minutes a day to look for one client.
- Start saving for that rainy day. One of the best pieces of advice I ever heard for freelancers is to have a backup savings to help you out of a rough patch. It is more than likely that you will have to rely on it at some point in your career since a famine cycle can happen that is beyond your control.
- Learn a new skill. If your particular field is having a slow period, it helps to have another skill you can fall back on to keep the work flowing.
2. Not Using Project Agreements
A project agreement tells your client, “This is exactly what I’ll do, this is what you’ll pay me and these are some conditions I have for you.” Skip this and guess what? You open yourself up to being walked all over by the client and possible disputes with her.
Remember, in the client’s eyes, you appear expensive and a prudent one will try and get her money’s worth. The project agreement will keep her in check.
How to start using project agreements:
- Visit Day 16 of this tutorial (A Document That Will Save Your Ass).
- Also read Bulletproof Your First Freelance Contract by Kyle Wiebers which has great advice for freelance contracts.
3. Sticking to Only One Client
There’s no better feeling to the freelancer than finding a client who gives us a lot of work. There is a danger to this, though. What happens if, say, a client decides to cut costs due to an unforeseen circumstance? Don’t think it won’t happen either. If a freelancer is taking up a chunk of a budget, they are usually the first to go.
Then you are left in a famine cycle. Uh oh.
Avoiding this scenario:
- Never rely on just one client for work and seek out many so, in case one drops out, you have others to fall back on.
- Reduce your workload with the main client so you can accommodate other clients. You may have to turn down some work, which is difficult, but its better than being left with no work at all should that client decided to leave you.
4. Not Planning Enough
I’m probably not the only freelancer that has started a project only to find that grew to twice the workload by the end of it. What really hurts is that, while the workload increases, the compensation doesn’t increase much, if at all, since a budget is often determined in the beginning of it.
Any underestimation of work is the fault of the freelancer (usually) and can be eliminated just by planning from the start.
Avoiding poor planning:
- Spend the time to do the research on a project, especially larger ones. Sometimes this can even take days. Remember, there is no wasted time in planning.
- Know exactly what you are getting into. If a project requires any skills you aren’t familiar with, then get familiar with them before starting.
- Break a project down to it’s smallest parts. Usually the hard or questionable parts expose themselves. Do more research, if necessary, until all parts are understood.
5. Missing Deadlines
It shouldn’t have to be said but consistently missing deadlines makes you unreliable and hurts your reputation. A client may think twice about referring new business to you or may even decide not to work with you again.
Avoiding missed deadlines:
- Do careful planning (see above).
- Be realistic and give yourself ample time to complete any project. Come up with a careful time estimate to complete any project and then add overhead time on top of that. You’ll find yourself having to dip into that overhead once in a while.
- Treat each project like a term paper in college and do what you have to do to meet a deadline. If that means working weekends and pulling all-nighters, do it.
Your Homework For Today
Understand and avoid the common freelancing mistakes above. It could mean the difference between a successful career or not.