Freelance In 40 Days [Day 24]: Never Forget To Ask These Two Questions

Posted: November 5th, 2009
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Photo by Wok (Flickr)

Photo by Wok (Flickr)

This is Day 24 of the Freelance in 40 Days series where you’ll learn to freelance just by taking it one day and one task at a time. Today you’ll learn two questions you must ask every client.

A Quick Lesson For Today

What would you say to doing a task that requires almost no time and can drum up a few extra clients your way?

I know, I’m beginning to sound like an infomercial but it’s true. All you have to do remember two simple questions to ask each and every client after a project.

This is provided, of course, if they are happy and satisfied with the work you’ve done. That won’t be an issue for you as a freelancer… right?

1. Can You Give Me  a Referral?

Arguably a majority of your business will come from other people your clients have referred you to. Make a client happy enough with the work you completed and she will get on the phone and tell all her friends what an awesome freelancer you are.

Ok, maybe I’m exaggerating, but ever had a friend come up to you and ask if you knew of a reliable mechanic, plumber, or even a graphic designer? Wouldn’t it make sense that a person you knew, worked with and trusted to do a good job would be the likely one you mention?

The secret, though, is to ask for the referral just by saying “Hey, do you know anybody else that needs a website done?” While a client may not know anyone right away, you plant the seed so, if they come across someone in need, you’ll be the first she mentions about.

If a client knows you are looking for work they tend to remember it and will find work for you if they can. Forget to ask for the referral, though, and they might remember to refer you. Improve your chances by asking and planting the seed.

2. Can You Give Me a Testimonial?

Testimonials are an excellent way to spruce up your marketing efforts. Clients want to be assured of two things before working with any new freelancer: 1) Can she do the job? 2) Are they reliable?

Say, for example, a client likes your portfolio and is considering hiring you, but there’s also freelancer X who she also likes and has a similar portfolio. You, however, happen to have a page on your website with a list of people saying you are a great person to work with, do great work and you get the job done fast.

Who do you think will be hired?

That’s why you need to get a testimonial after every project. Take the best three or four and put them on your website, job board profiles, flyers or any other promotional materials you may have.

Potential clients read those testimonials. Having good testimonial will sway their decision towards you.

Your Homework For Today

From now on, remember to ask these two questions after completing every project.  It’s the easiest way to get clients to come knock on your door.

More on the author, Johnny Spence
Johnny is the founder of The Freelance Rant and a freelance web programmer with 8 years in the business. Have a visit at his company Oscarrr!web or see what he's up to on Twitter.

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