Its aim is to raise a minimum of $144,000 for 12 charities over the course of 2009, with a new charity being supported every month. All proceeds raised go directly to the chosen charities.
The concept is simple:
- 12 months of the year
- 12 charities, a different charity each month
- $12,000 per charity
To ensure as much help goes to those who need it, all the partners in the 12for12k Challenge are offering their time and services for free. Additionally, every charity chosen must have no more than 10% administration costs, with financial records available on request. Additionally, all donations go direct to the charity’s normal donation page – there is no middle-man to handle donations.