If you haven’t figured out Twitter by now, then you wouldn’t notice there is a tendency to follow anyone out there who sends a random tweet your way. Hell, I’m even guilty here.
Over time, though, when you really think about who you interact with, isn’t it safe to say that you remain within your “clique” of users who do exactly what you do, say web design or writing?
Not that there is anything wrong with this. I mean, we’ve been in cliques since the days when we were three feet tall. Besides, we naturally converse better with those with similar interests, not to mention, share some ideas that help us in our work.
Sticking within your cliques in social media, however, defeats its sole purpose which is being social rather than hanging around the proverbial water cooler.
Why should we get to know other marketers, more specifically social media marketers?
It’s a great way to learn to interact and build a network
It’s a social media marketer’s purpose to harness the social web to generate brand awareness for their clients. In order to do so, however, they need to do this for themselves or else they would be out of business in a hurry.
These marketers, though, are socially savvy folks who value building relationships from all walks of life, not to mention, they attract other social-friendly people. The by-product of getting to know them is, of course, meeting all those other friendly people. Some may happen to do what you do but real networks are built by mingling with others who don’t.
They aren’t “those” types of marketers
Usually when I get a follow from anyone with “marketer” in their bio, bells go off in my head telling me not to follow back. While this does hold true for many, no real social media marketer will bombard you with a DM to purchase their latest ebook at a special price for you ending at midnight.
For that matter, you won’t see any talk of getting rich or, really, any word of money with these folks. Just straight up getting to know one another and sharing ideas. Exactly what it should be.
They are highly accessible
One of my pet peeves in the social sphere is attempting to interact with others on Twitter or visiting the blogs of followers, leaving a comment and not nary a reply is left in return. In the end, it makes you feel like a groupie of someone who couldn’t give a crap about you.
What impresses me most about these marketers is that, despite their numerous followings, they go out of their way to keep up with those who interact with them, even new people. Again, isn’t this what being social is all about?
Where to get started
If you aren’t following them yet, here are three awesome marketers you should get to know right now. Pay a visit to their blogs and keep up with them on Twitter and you’ll begin to notice their consistent efforts to keep up with their own communities. Stuff to learn from.
One of my favorite places to hang out is in the comments section of Mark’s blog. I’ve met many great people here, from other marketers to engineers, who are worth following themselves.
I’ve had the pleasure of getting to know Jon through Mark’s blog and he’s become a great friend, not to mention, knows his stuff in social media. It’s hard to find more friendly and chatty people in social media than this guy.
Arguably the undisputed king of social media, Danny works tirelessly to keep up with his huge community of followers. Keep up with him, though, and you never get lost in the shuffle.
And while we're on the subject...