Freelance In 40 Days [Day 35]: Special Offers: The Tried And True Method To Drum Up Business

Posted: December 6th, 2009

Photo by InspirationDC (Flickr)

Photo by InspirationDC (Flickr)

This is Day 35 of the Freelance in 40 Days series where you’ll learn to freelance just by taking it one day and one task at a time. Today you’ll learn ways to throw a sale to generate immediate business.

Ever thought about how often you are drawn to sales or special offers? Does “Black Friday” or, hell, even a  Subway $5 sub sandwich ring a bell for you?

It’s obviously not news to you but people are drawn to good deals. It’s in our nature to want to save money and, on the flip side, will generate some business to the seller.

Guess what… this works in freelancing, too.

When just starting out in freelance or trying to bring about new business, there’s nothing better than promoting a special offer to pick things up. For example:

Opening Day Offers

You have to be careful here since you don’t want to specify that you as the freelancer are new but, instead, you as the business are new. On your website home page or anywhere you have an online portfolio, mention that you are a new company and post special rates or offers for a limited time.

Then, of course, back this up with a good portfolio so you aren’t seen as that new freelancer.

Special Occasions

Take a cue from your local businesses and throw a sale on your services. It could be a special dedicated to an upcoming holiday, a local sports team winning an important game or anything that people look forward to. The point is to find an occasion that people are excited about and associate your services and specials along with it.

In other words, try an old psychological trick in selling.

Now To Spread The Word

An offer is no good without getting the word out.

The best place to start is locally. Don’t forget that, wherever you live, you have a bountiful supply of potential clients who don’t necessarily look to the internet for help. Place ads for your offers in your local newspaper want ads or local magazines. Include a link to a page on your website with more details on the offers.

You can even go as far as having flyers made with your special offers and hand a few out to everyone you know.

Your best bet to take you up on offers, though, are your clients, present and past. Send each one of them a newsletter email on a regular basis with your offers at the moment. Change up your offers and wording in the newsletter each time, too, so it doesn’t look like the same repeat email that eventually gets discarded with familiarity.

One other added benefit of a newsletter is that it reminds clients that you are always there.

One Last Trick… Referral Discounts

Clients are always willing to refer new business to you but, dangle a carrot in front of them, and it gives them an extra reason to do it sooner rather than later. Try a 10% discount on a project for each new client referred or suggest a list of upgrades or additions they could receive for each referral.

More on the author, Johnny Spence
Johnny is the founder of The Freelance Rant and a freelance web programmer with 8 years in the business. Have a visit at his company Oscarrr!web or see what he's up to on Twitter.

Comments are closed.