Freelance In 40 Days [Day 18]: The Grand Opening To Your Career

Posted: September 29th, 2009

Photo by love not fear (Flickr)

Photo by Love not fear (Flickr)

This is Day 18 of the Freelance in 40 Days series where you’ll learn to freelance just by taking it one day and one task at a time. Today will be the grand opening for your freelance business and you’ll see easy ways to spread the word.

Open For Business

Everybody’s excited… your business has officially begun. Rather than sit there as an anonymous freelancer, though, its time to get the word out and get people talking about you. We’re not talking about big expensive advertising campaigns and relentless marketing either.

There are several easy ways you can generate a buzz about your new freelance business and possibly attract a new client or two in the process.

Do You Have Promotional Materials?

Its difficult to promote yourself if you don’t have at least business cards to distribute and a website. How else are other people going to remember you? Have business cards made and hand out one to each new person you meet. Also, review Day 10 for simple ways to promote your business.

Many people save those business cards and you never know when a good referral might come out of it.

Throw an Inauguration Party

There’s nothing like free food and drinks to help others remember who you are. So a party is a no-brainer for business promotion. Don’t just stop at inviting friends either. Invite other freelancers and business contacts to come as well and encourage them to bring other friends. This is a great way to network with others while being in a casual atmosphere.

Spam (well not really) Your Contact List

For each persona in your Outlook or Gmail contacts, craft an email (personalized “Dear [So and So]…”) with a logo, a simple message of what you do and that you are open for business. Personalizing each email will take longer but will nearly insure that it will get read and get past spam filters.

Contact Relatives, Friends and Co-workers

For those you see on a regular basis, let them know about your freelance business and give them four or five business cards. If your friends and family happen to know of someone that can use your services, you will always be their first referral and they won’t hesitate to dish out that extra card.

Have An Opening Day Special

Everybody loves a sale, especially in these tough economic times. So offer, for example, a 25% sale discount on your services or come up with a special package at a discounted price. Then have these printed on flyers and give one to everyone you know and meet.

Your Homework For Today

Get going and spread the good news! Get that keg for that inauguration party, send out those emails and be sure to tell everyone what you do and that your are open for business. This will likley take more than a day to plan and do one or more of these but it may be worth a brand new client in the end.

Be sure to review Day 10, too, and have those promotional materials handy. Promotion is hard without them.

More on the author, Johnny Spence
Johnny is the founder of The Freelance Rant and a freelance web programmer with 8 years in the business. Have a visit at his company Oscarrr!web or see what he's up to on Twitter.

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