Do Your Project Bids Sell Or Smell: Part 2

Posted: June 16th, 2009

Photo by Angelltsang (Flickr)

Photo by Angelltsang (Flickr)

The last post of this series went through a rundown of what makes a successful bid. Now, we’ll break things down even further with a sample bid and each essential part explained. For this sample bid we have the following project:

Project Description:

I need a talented, creative, efficient, organized, self-starting ghost-writer who can help me create web and published content for a variety of different topics.

I will provide the outline and ideas to which I’ll basically need website copy review, tweaks, and edits. Also, I will be needing a feature article for my next newsletter.

I need someone that is marketing minded not just a great writer. Someone that knows how to sell, write good ad copy, etc. I’m looking to outsource a few projects in order to find the right long-term relationship.

Subject Line

If you are sending a bid by email, it is important to catch attention with a catchy subject line. Some job boards, though not all, allow a subject line as well.

What luck! Now you have an expert ghost-writer published in successful websites!

Opening

Greetings, [or if you know a specific name Dear Xxxx,]

Thank you for the opportunity to bid on your project seeking a ghost-writer to create web content. I’ll be more than excited to take on the challenge and you will find all information relating to my skills and experience as well as my cost and time estimates contained in this project bid.

This is a fairly straightforward introduction but its good to begin with a mention of the project at hand.

Skills/Experience

I have ghost-written several ebooks including the sales copy on the websites used to promote them. A few of which are, “Search Engine Secrets You Never Learned,”  “The New Atkins is Here,” and “Million Dollar Jobs From Your Home.”

Here is what you can expect from me as your new ghost-writer:

  • Expert in writing content for ANY subject
  • Will meet all deadlines. Guaranteed or no charge.
  • Will accommodate urgent requests

Notice that this is as brief as possible, yet highlights only the experience that is relevant to the project, which is very important. Wordiness can be fatal here. Also, explain where the employer can find your portfolio and relevant samples of your work such as follows:

Please refer to the attached portfolio and work sample files.

OR

For more information of my skills and work samples please view here:

Portfolio: http://www.myname.com/portfolio

Work Sample (New Atkins is Here): http://www.myname.com/newatkins

Work Sample (Million Dollar Jobs From Your Home): http://www.myname.com/million

Cost/Time Estimate

I have a quick turnaround time for completion of sales copy which is three days for each 500 words of copy. Turnaround for newsletter articles is roughly one day for every 500 words of text. My rates are $0.50/word for search engine optimized sales copy and $0.10/word for articles.

Note that sometimes project descriptions do not have enough information for you to give an exact figure. In this case, it is beneficial to state “I can give you a ballpark estimate of $x” or a range of $x – $y. Then follow up this part with no more than three questions to the employer. More than three questions may be too much of a hassle to answer.

Contact Info and Closing

I am located in New York City and am able to begin working on this project right away. Feel free to contact me anytime at example@example.com, in MSN Messenger under screen name example or by phone at (555) 555-5555. I look forward to working with you and turning your ideas into dollar signs like I did for my previous clients.

Best regards and I look forward to working with you soon.

John Doe

Don’t forget to give your email, instant message screen name (and IM type), phone number and location. You give the appearance of being an easily accessible human being.

Now Your Turn

I hope this sample provides a useful example of what it takes to create a winning bid. If this post was helpful or if you have a particular strategy that has worked wonders for you not mentioned here, please send a comment below.

Here you can download the sample bid used in this post.

Happy bidding!

More on the author, Johnny Spence
Johnny is the founder of The Freelance Rant and a freelance web programmer with 8 years in the business. Have a visit at his company Oscarrr!web or see what he's up to on Twitter.

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